Crafting the Perfect Elevator Speech: Start with Why

We all need a great elevator speech. You know, that concise yet impactful speech you could deliver while riding up ten flights with a stranger. It’s a small window of opportunity, and your ability to communicate succinctly can determine whether you gain a longer conversation with that person. So, how do you make every word count? The answer lies in starting with ''why''.

Understanding the Importance of "Why"

Simon Sinek famously said, “People don’t buy what you do; they buy why you do it.” This principle is crucial for crafting an effective elevator speech. When you begin with your “why,” you capture your listener's attention and spark their curiosity. 

The Structure of Your Elevator Speech

To create a compelling elevator speech, follow this simple structure:

1. Why do I do what I do?

2. How do I do what I do?

3. What do I do?

Let’s break this down:

1. Why Do I Do What I Do?

Start by articulating your passion or motivation. This is the heart of your message and should resonate emotionally with your listener.

• Reflect on Your Purpose: Consider what drives you in your professional life. What inspires you to get out of bed every morning?

• Use Personal Anecdotes: Share a brief story or experience that illustrates your passion and connects to your audience.

Example: “I believe that everyone deserves access to quality education because it transforms lives and empowers individuals.”

2. How Do I Do What I Do?

Next, explain the methods or approaches you use to achieve your goals. Highlight what sets you apart from others in your field.

• Be Specific: Focus on the techniques or processes you employ.

• Keep It Clear: Use straightforward language to maintain engagement.

Example: “I develop innovative educational programs that leverage technology to create engaging learning experiences for students of all backgrounds.”

3. What Do I Do?

Finally, provide a brief overview of your role or the services you offer. This is where you summarize what you actually do in concrete terms.

• Avoid Jargon: Ensure that anyone can understand your core offerings.

• Be Ready to Elaborate: Prepare to expand on this point if the listener shows interest.

Example: “As an educational consultant, I work with schools and organizations to implement these programs and improve overall student engagement.”

Practice Makes Perfect

Once you've crafted your elevator speech, practice it several times until it feels natural. Here are some tips for effective rehearsal:

• Rehearse Aloud: Say it out loud in front of a mirror or record yourself to evaluate your delivery.

• Seek Feedback: Share your speech with friends or colleagues and ask for constructive feedback.

• Adjust as Necessary: Be open to tweaking your message based on feedback or personal comfort levels.

Try It Out!

Now comes the fun part—try delivering your elevator speech to a stranger! Whether at networking events, social gatherings, or even casual encounters, seize opportunities to practice. You may be surprised by how well-received your message is and how many meaningful connections can stem from just a few moments of conversation.